At Traffic Media Pro, our first priority is always to foster creativity in the marketing. You can build a credible brand identity through an engaging digital marketing campaign. We help you convey the values, services, and products you offer to attract new subscribers, customers, and clients through regular digital content distribution.
Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online may be a big deal nowadays. After all, internet usage has quite doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses.
So, what's digital marketing? Digital marketing is like several other style of marketing—it’s how to attach with and influence your potential customers. the important difference is, you connect with and influence those customers online.
What is Digital Marketing?
Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great samples of digital marketing—they help introduce people to your company and convince them to shop for.
Here are a number of the foremost common digital marketing assets and methods businesses use to succeed in people online:
Digital Marketing Assets
Almost anything are often a digital marketing asset. It simply has to be a marketing tool you utilize online. That being said, many folks don’t realize what percentage digital marketing assets they need at their disposal. Here are just some examples:
Branded assets (logos, icons, acronyms, etc)
Video content (video ads, product demos, etc)
Images (infographics, product shots, company photos, etc)
Written content (blog posts, eBooks, product descriptions, testimonials, etc)
Online products or tools (SaaS, calculators, interactive content, etc)
Social media pages
As you'll probably imagine, this list just scratches the surface. Most digital marketing assets will make up one among these categories, but clever marketers are constantly bobbing up with new ways to succeed in customers online, that the list keeps growing!
Digital Marketing Strategies
The list of digital marketing strategies is additionally constantly evolving, but here are a number of the strategies most businesses are using:
Pay-per-click (PPC) advertising is really a broad term that covers any style of digital marketing where you buy every user who clicks on an advertisement. for instance, Google AdWords could be a style of PPC advertising called “paid search advertising” (which we’ll reassess during a second). Facebook Ads are another sort of PPC advertising called “paid social media advertising” (again, we’ll get into that shortly).
Paid Search Advertising
Google, Bing and Yahoo all allow you to run text ads on their programme Results Pages (SERPs). Paid search advertising is one in all the simplest ways to focus on potential customers who are actively attempting to find a product or service like yours.
Search Engine Optimization (SEO)
If you don’t want to pay to indicate up within the SERPs, you'll also use program optimization (SEO) to undertake and rank pages or blog posts on your site organically. You don’t need to pay directly for each click, but getting a page to rank usually takes quite little bit of time and energy (for a more in-depth comparison of paid search and SEO, take a look at this article).
Paid Social Media Advertising
Most social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest and Snapchat will allow you to run ads on their site. Paid social media advertising is great for building awareness with audiences which may not bear in mind that your business, product or service exists.
Social Media Marketing
Like SEO, social media marketing is that the free, organic thanks to use social media platforms like Facebook or Twitter to plug your business. And, rather like SEO, organically marketing your business on social media takes plenty longer and energy, but within the long term, it can deliver less expensive results.
Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is that the art and science of improving your online user experience. Most of the time, businesses use CRO to urge more conversions (leads, chats, calls, sales, etc) out of their existing website traffic.
Content marketing is another fairly broad digital marketing term. Content marketing covers any digital marketing effort that uses content assets (blog posts, infographics, eBooks, videos, etc) to make brand awareness or drive clicks, leads or sales.
Ever get to the underside of a writing and see a listing of suggested articles? That’s native advertising. Most native advertising falls under content marketing because it uses content to draw in clicks (“you’ll never believe what happens next!”). Often, native advertising are often a small amount hard to identify, since it's usually mixed in with non-paid content recommendations…but that’s reasonably the purpose.
Email marketing is that the oldest sort of online marketing and it’s still going strong. Most digital marketers use email marketing to advertise special deals, highlight content (often as a part of content marketing) or promote an occurrence.
Affiliate marketing is basically paying somebody else (a person or a business) to push your products and services on their website.
As you'll be able to see from the list above, there are lots of various ways to promote your business online, which is why many businesses either hire center to manage their digital marketing efforts or get an in-house marketing team and marketing automation software to hide their marketing needs.
Does Digital Marketing Work?
Digital marketing could be a great option for any business. At Disruptive, we’ve used digital marketing to assist all types of companies grow—from mom-and-pop shops to internationally recognized universities and beyond. That’s the sweetness of advertising online. If you recognize who you would like to focus on, you'll be able to use digital marketing to focus on anyone, anywhere.
However, that being said, certain varieties of businesses will benefit more from certain forms of digital advertising. As a fast overview, let’s take a glance at which strategies tend to figure best for business-to-consumer (B2C) companies and business-to-business (B2B) companies:
Generally speaking, B2C companies have much lower cost points than their B2B counterparts. After all, it will be a touch hard to sell a $150,000 bit (believe me, they exist) to a harried mom. But a $10 pair of youngsters pants? That’s a reasonably straightforward sell.
The good news is, because B2C companies aren’t trying to sell incredibly expensive products or services, they don’t need big sales teams or complicated marketing funnels. All they need to try and do is get their products or services before of the proper audience with the proper messaging and therefore the rest should be sure of itself.
As a result, the first goal of most B2C companies is to urge people into and thru their marketing funnel. for instance, if you'll get that harried mom onto your kids clothing website and offer her an exciting deal, there’s a decent chance that she’ll buy today. You don’t have to build a lot of name awareness or trust before you'll be able to close an acquisition.
With that in mind, B2C companies often see great results from higher-funnel marketing channels like social media marketing or paid social advertising. These channels do an excellent job of getting your business before of potential customers who won't otherwise know that you just exist.
Now, supplementing with other digital marketing strategies like paid search or SEO is usually a decent idea, but if you've got to choose one channel to begin with, paid social advertising or social media marketing are great options for B2C.
In contrast, paid search may be a great option for B2B companies. Most B2B companies have very specific niche audiences that may be hard to focus on using social media. However, if you sell $150,000 bits and someone searches for “diamond-tipped oil drill bit manufacturer”, you wish to be the primary result they see. Yes, you would possibly pay more for your click than you'd with paid social advertising, but with a $150,000 tag, it’s money well spent.